A new book is looking at the craft and legacy of Micro Machines
“Remember, if it doesn’t say Micro Machines, it’s not the real thing!” Some will no doubt recognise this slogan from the Micro Machines ads that aired in the late 80s and 90s. The line was uttered at lightening speed by John Moschitta Jr, otherwise known as the Micro Machines Man, who at the time earned himself a place in the Guinness Book of World Records as the world’s fastest talker. Such zany adverts likely had a hand in putting these detailed miniature toy cars on the map, and they were soon cemented as a serious contender in the toy cars market – a territory previously dominated by Hot Wheels and Matchbox. In the 1988 issue of Toy & Hobby Magazine, Micro Machines were ranked the “third most popular toy on the market,” according to author Tim Smith in the introduction to his new book, Micro but Many. “Only Nintendo Entertainment System (NES) games and Barbie Doll ranked higher.” “In the 80s, when I was just a small boy, I collected Micro Machines. Tiny little scale cars and