itsdogfood.com
itsdogfood.com is a new to market (you guessed it) dog food brand that produces British made, cold pressed and raw frozen dog food as well as jerky treats. Seeing a growing demand for better quality pet food, company founder Craig Wallace invested in the UK’s first cold pressed dog food plant. To keep prices competitive, he chose to cut out the middle man, selling direct to consumer through an online subscription model. Wallace approached us to bring his concept to life, creating a brand-new brand proposition for an educated customer. Cold pressed dog food is a more nutritious option than regular kibble as it’s not extruded, while raw food is considered for many to be a better option than manufactured protein-based wet food. For real meat jerky treats, the benefits go without saying. Company founder Craig Wallace said, “Robot Food identified that our competitors, based on quality of product, seem to over-justify their high price points by patronising and guilt-tripping dog owners ...