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Pentagram has designed the identity for Virgin Money, a new bank from Virgin that seeks to “challenge the UK’s existing banking landscape”. The project is a collaboration from Pentagram partners Luke Powell, Jody Hudson-Powell and Domenic Lippa. The identity also rolls out across rebranded physical locations. According to the studio, Virgin Money wanted to position itself as a brand that “shares Virgin’s core values but happens to be in banking” as opposed to a “financial brand that happens to be part of Virgin”. The new identity is a result of Virgin Money’s merger with CYBG plc (comprising Clydesdale Bank, Yorkshire Bank and B products and services), a multi-year acquisition that was finalised in October 2019. Resisting the “faceless” bank identity The identity also seeks to “make individuals and businesses feel happier about their money” while standing out from the many “faceless” banks and financial start-ups in the UK, Pentagram says. The studio has created a mono-linear ...

Wolff Olins’ first global chief creative officer discusses his circuitous path to creativity, and why he believes failure is the secret ingredient for success The post How I Got Here: Forest Young appeared first on Creative Review . In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 baogiainananh@gmail.com https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic

Reimagining Christmas is a new initiative from Pinterest and The Dots, giving hard-hit freelancers and furloughed creatives a paid opportunity to put a fresh twist on one of the annual advertising milestones – the Christmas ad – and give us all some much-needed festive positivity in the age of COVID. Reinventing what festive campaigns can be like through the lens of top brands including MADE.com, Birds Eye, British Airways and Sony Music, the final five concepts have been revealed. These were chosen by a panel of senior creatives from top agencies including Leo Burnett, Grey London, AMV BBDO, adam&eveDDB and theSOwhiteproject. Read on to discover the stories behind them… Hide and Seek: Annlin Chao, for MADE.com “2020 is definitely a strange year,” reflects Taipei-born RCA graduate Annlin Chao, who has worked as an independent film and animation director since 2017 with clients including Channel 4, Twinings and the National Palace Museum Taiwan. While many live-action produc...

Musician and designer Tom Vek has unveiled plans for Sleevenote, a portable music player which hopes to lead “the digital album artwork revolution”. Unlike most traditional music players, Sleevenote is square – designed to mimic a physical album. At 16cm wide, it is slightly bigger than a CD and just smaller than a 7” record sleeve. It has a retina-standard touch screen which lets people view album artwork full-size as they listen, and there are playback buttons along the top. The device has Wi-Fi and Bluetooth so that it can connect to speakers, though you can also listen through headphones. The product is being launched on fundraising platform Indiegogo with a target goal of just under £500,000. The project hopes to find 1,000 backers to put the concept into production (meaning that each device has a cost of around £500), with an estimated shipping date of October 2021. Artwork gives albums “character” Working as both a graphic designer and recording artist, Vek has designed ...

Musician and designer Tom Vek has unveiled plans for Sleevenote, a portable music player which hopes to lead “the digital album artwork revolution”. Unlike most traditional music players, Sleevenote is square – designed to mimic a physical album. At 16cm wide, it is slightly bigger than a CD and just smaller than a 7” record sleeve. It has a retina-standard touch screen which lets people view album artwork full-size as they listen, and there are playback buttons along the top. The device has Wi-Fi and Bluetooth so that it can connect to speakers, though you can also listen through headphones. The product is being launched on fundraising platform Indiegogo with a target goal of just under £500,000. The project hopes to find 1,000 backers to put the concept into production (meaning that each device has a cost of around £500), with an estimated shipping date of October 2021. Artwork gives albums “character” Working as both a graphic designer and recording artist, Vek has designed ...

There has been a movement among traditional financial institutions to adopt a more human persona in recent years – largely thanks to younger, cooler challenger banks like Monzo and Starling snapping at their heels. Recent examples of this shift in tone include Natwest’s launch of millennial-friendly digital banking service Bó , and First Direct’s new brand positioning that focuses on financial wellness. It is in this context that Virgin Money unveils its new brand identity, which comes off the back of its merger with CYBG plc, formed of Clydesdale Bank, Yorkshire Bank and B products and services. Virgin Money approached Pentagram’s Luke Powell, Jody Hudson-Powell and Domenic Lippa to create a fresh look to go with its new proposition, as a brand that shares Virgin’s core values but happens to be in banking, as opposed to a financial brand that happens to be part of Virgin. The new identity looks to move the brand firmly away from the often faceless, corporate look favoured b...

In what’s been a difficult year for the magazine industry, print fans can rejoice at the news that magCulture’s annual conference is still going ahead – albeit in virtual form this time around. Following on from magCulture Live Online, which replaced its New York conference earlier this year and featured the New York Times Magazine’s Gail Bichler and Jaap Biemans of Coverjunkie, the eighth London edition of magCulture Live sees the event shift online for two days of magazine goodness. The days are divided up by theme, the first of which focuses on activism. It will include talks by critic Steven Heller on the historic power of magazines as platforms for change; Maya Moumne of Beirut-based Journal Safar, who will discuss the publishing scene in the Middle East; and London art director Sachini Imbuldeniya, who recently founded diversity-focused illustration and photography agency Studio Pi. Day two is all about analogue, and will see talks by graphic designer and art director Kurt Ko...