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Reviewed: New Logo and Identity for Robinhood by COLLINS

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“Trade Runner 2049” Established in 2013, Robinhood is a financial services company that offers commission-free trading through an online-only platform on their website and dedicated mobile app with the mission to democratize finance for all and provide everyone with access to the financial markets, not just the wealthy. Offering people the ability to invest in stocks, ETFs, and options as well as cryptocurrencies, Robinhood is a FINRA regulated broker-dealer, registered with the U.S. Securities and Exchange Commission. As it introduces new offerings, such as cash management and fractional shares, and enters new markets, Robinhood has introduced a new identity designed by the San Francisco, CA, office of COLLINS in collaboration with Robinhood's creative team. COLLINS was invited to help redefine the Robinhood brand strategy and its expression -- in partnership with internal teams -- so that, as Robinhood forges this new future, its brand will match its ambition. Our insight?...
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Reviewed: New Logo and Identity for Adler Planetarium by Pause for Thought and The Change Project

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“Watch this Space” Opened in 1930, the Adler Planetarium in Chicago, IL, is a museum dedicated to the study of astronomy and astrophysics and was the first planetarium -- projecting an image of celestial bodies onto a dome -- in the United States. Founded by and named after Max Adler, who became a philanthropist after working at Sears Roebuck & Co., the Planetarium now hosts more than half a million visitors each year with the mission to "connect people to the Universe and each other". Yesterday, Adler Planetarium introduced a new identity designed by New York, NY-based Pause for Thought and San Francisco, CA-based The Change Project . OLD website and old samples of digital banners. The Adler Planetarium's new logo borrowed from the sky in multiple ways. It now incorporates a warm yellow which is bright, cheerful, and optimistic, much like the Sun. "Early on in the process we established that the logo should not include the dome." said Janice Pedley,...
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Reviewed: New Logo, Advertising, and Packaging for Iron City Beer by Top Hat

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“I ’ron, You ’ron, We all ’ron for Iron City” Established in 1861, Iron City Beer is a storied brand of beer in Pittsburgh, PA, brewed by Pittsburgh Brewing Company . Going by different names over the years centuries, it was one of the first breweries to produce a lager in the United States and has since become its flagship product. After two bankruptcies and a series of ownership changes in recent decades, Iron City Beer was purchased in 2018 by coal magnate, Cliff Forrest, CEO of Rosebud Mining, who has reinvigorated the brand to bring it back to its old glory. With a long rollout that started in 2018, Iron City Beer has been updating its advertising and packaging, designed by Millvale, PA-based Top Hat , over the last two years. The "red eye" of Iron City is about the only thing that's stayed (relatively) constant since 1861. The mind-boggling number of can iterations has built character but hurt brand recognition. We looked to the past to treat the new seal with ...
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