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Reviewed: New Logo and Identity for Robinhood by COLLINS

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“Trade Runner 2049” Established in 2013, Robinhood is a financial services company that offers commission-free trading through an online-only platform on their website and dedicated mobile app with the mission to democratize finance for all and provide everyone with access to the financial markets, not just the wealthy. Offering people the ability to invest in stocks, ETFs, and options as well as cryptocurrencies, Robinhood is a FINRA regulated broker-dealer, registered with the U.S. Securities and Exchange Commission. As it introduces new offerings, such as cash management and fractional shares, and enters new markets, Robinhood has introduced a new identity designed by the San Francisco, CA, office of COLLINS in collaboration with Robinhood's creative team. COLLINS was invited to help redefine the Robinhood brand strategy and its expression -- in partnership with internal teams -- so that, as Robinhood forges this new future, its brand will match its ambition. Our insight?...
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The 18 Best Things to See and Do in Oslo

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Posted : 6/26/2020 | June 26th, 2020 Balancing natural beauty, historic architecture, and a modern flair, Oslo , Norway’s beautiful capital, is a city that punches well above its weight. It’s small but bursting with things to do: there are countless museums, spacious parks, and delicious restaurants to keep you busy. It’s close to numerous forests with hiking and biking trails, and there are lots of places to swim in the summer too. However, since it’s expensive, a lot of travelers pass Oslo by. While a visit will certainly eat into your budget, Oslo is definitely worth a couple of days. To help show precisely why you should add it to your itinerary, here are my favorite things to see and do in Oslo:   1. Take a Free Walking Tour I always start my trips off with a free walking tour. They’re a budget-friendly way to see the main sights, learn a little history, meet other travelers, and get access to an expert local guide who can answer all my questions. Free Tour Oslo organ...
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Reviewed: New Logo, Advertising, and Packaging for Iron City Beer by Top Hat

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“I ’ron, You ’ron, We all ’ron for Iron City” Established in 1861, Iron City Beer is a storied brand of beer in Pittsburgh, PA, brewed by Pittsburgh Brewing Company . Going by different names over the years centuries, it was one of the first breweries to produce a lager in the United States and has since become its flagship product. After two bankruptcies and a series of ownership changes in recent decades, Iron City Beer was purchased in 2018 by coal magnate, Cliff Forrest, CEO of Rosebud Mining, who has reinvigorated the brand to bring it back to its old glory. With a long rollout that started in 2018, Iron City Beer has been updating its advertising and packaging, designed by Millvale, PA-based Top Hat , over the last two years. The "red eye" of Iron City is about the only thing that's stayed (relatively) constant since 1861. The mind-boggling number of can iterations has built character but hurt brand recognition. We looked to the past to treat the new seal with ...
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