Design in engineering: “There’s no room to be a prima donna”

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Reviewed: New Logo and Identity for Robinhood by COLLINS

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“Trade Runner 2049” Established in 2013, Robinhood is a financial services company that offers commission-free trading through an online-only platform on their website and dedicated mobile app with the mission to democratize finance for all and provide everyone with access to the financial markets, not just the wealthy. Offering people the ability to invest in stocks, ETFs, and options as well as cryptocurrencies, Robinhood is a FINRA regulated broker-dealer, registered with the U.S. Securities and Exchange Commission. As it introduces new offerings, such as cash management and fractional shares, and enters new markets, Robinhood has introduced a new identity designed by the San Francisco, CA, office of COLLINS in collaboration with Robinhood's creative team. COLLINS was invited to help redefine the Robinhood brand strategy and its expression -- in partnership with internal teams -- so that, as Robinhood forges this new future, its brand will match its ambition. Our insight?...
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Reviewed: New Logo, Advertising, and Packaging for Iron City Beer by Top Hat

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“I ’ron, You ’ron, We all ’ron for Iron City” Established in 1861, Iron City Beer is a storied brand of beer in Pittsburgh, PA, brewed by Pittsburgh Brewing Company . Going by different names over the years centuries, it was one of the first breweries to produce a lager in the United States and has since become its flagship product. After two bankruptcies and a series of ownership changes in recent decades, Iron City Beer was purchased in 2018 by coal magnate, Cliff Forrest, CEO of Rosebud Mining, who has reinvigorated the brand to bring it back to its old glory. With a long rollout that started in 2018, Iron City Beer has been updating its advertising and packaging, designed by Millvale, PA-based Top Hat , over the last two years. The "red eye" of Iron City is about the only thing that's stayed (relatively) constant since 1861. The mind-boggling number of can iterations has built character but hurt brand recognition. We looked to the past to treat the new seal with ...
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Noted: New Logo for The Church of Jesus Christ of Latter-day Saints

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“Typeset on a Pedestal” (Est. 1830) " The Church of Jesus Christ of Latter-day Saints , often informally known as the LDS Church or Mormon Church, is a nontrinitarian, Christian restorationist church that considers itself to be the restoration of the original church founded by Jesus Christ. The church is headquartered in Salt Lake City, Utah, in the United States, and has established congregations and built temples worldwide. According to the church, it has over 16 million members and 65,000 full-time volunteer missionaries. In 2012, the National Council of Churches ranked the church as the fourth-largest Christian denomination in the United States, with over 6.5 million members there as of January 2018. It is the largest denomination in the Latter Day Saint movement founded by Joseph Smith during the early 19th century period of religious revival known as the Second Great Awakening." ( Wikipedia ) Design by N/A Related links The Church of Jesus Christ of Latter-day Sai...
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