Reviewed: New Logo and Identity for Robinhood by COLLINS
“Trade Runner 2049” Established in 2013, Robinhood is a financial services company that offers commission-free trading through an online-only platform on their website and dedicated mobile app with the mission to democratize finance for all and provide everyone with access to the financial markets, not just the wealthy. Offering people the ability to invest in stocks, ETFs, and options as well as cryptocurrencies, Robinhood is a FINRA regulated broker-dealer, registered with the U.S. Securities and Exchange Commission. As it introduces new offerings, such as cash management and fractional shares, and enters new markets, Robinhood has introduced a new identity designed by the San Francisco, CA, office of COLLINS in collaboration with Robinhood's creative team. COLLINS was invited to help redefine the Robinhood brand strategy and its expression -- in partnership with internal teams -- so that, as Robinhood forges this new future, its brand will match its ambition. Our insight?...
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