Noted: New Logo and Identity for NESN by MOCEAN

“One-way Ticket”

New Logo and Identity for NESN by MOCEAN

(Est. 1984) "New England Sports Network, popularly known as NESN, is an American regional sports cable and satellite television network that is owned by a joint venture of Fenway Sports Group (which owns a controlling 80% interest, and is the owner of Boston Red Sox and Liverpool Football Club) and Delaware North (which owns the remaining 20% interest in the network, and owns the TD Garden, home of the Boston Celtics and Boston Bruins). Headquartered in Watertown, Massachusetts, the network is primarily carried on cable providers throughout New England (except in Fairfield County, Connecticut, which is part of the greater New York City media market). NESN is also distributed nationally on satellite providers DirecTV and Dish Network and as NESN National via select cable providers. NESN is the primary broadcaster of the Boston Red Sox and the Boston Bruins - serving as the exclusive home for all games that are not televised by a national network. The network has become synonymous with local sports in New England, and is considered a local institution." (Wikipedia)

Design by
MOCEAN (Los Angeles, CA)

Related links
NESN press release
NESN PDF media kit

Relevant quote
The change is an outward signal to viewers that NESN is changing, distributed in more ways and offering more available touchpoints than ever before.

In tandem with one of the leading brand design firms in the country, NESN created a new logo that incorporates a contemporary typographic treatment with a unique icon.

Images (opinion after)

New Logo and Identity for NESN by MOCEAN
Logo.
New Logo and Identity for NESN by MOCEAN
Banner.
New Logo and Identity for NESN by MOCEAN
Bus graphics.
New Logo and Identity for NESN by MOCEAN
Car. Parked like a pro.
New Logo and Identity for NESN by MOCEAN
Booth render.
New Logo and Identity for NESN by MOCEAN
Building signage.
New Logo and Identity for NESN by MOCEAN
Office signage.
Logo introduction video. It goes through some of the charming history of old logos and there is eventually some motion and broadcast samples of the new logo.

Opinion
New England represent in the tip submissions for this one! At first I was going to post it as a Spotted but lots of demand, so here we go… The old logo, I get why it had to go… who uses tickets like that anymore? It was an outdated motif, sure, but along with the heavy italic typography it had cemented its place in the sports world in New England and I feel like both elements could have been evolved in a contemporary way to downplay the ticket but not completely chuck it. The new logo is so random, it could be for absolutely anything, from a healthcare organization to an outdoor equipment company. There is no explanation of what the “N” monogram is meant to be, convey, or represent and not that it needs an obligatory explanation but I feel that it is so peculiarly designed that there should be something to it. Maybe the local audience can shed light on what I’m missing, if anything? As an “N” graphic, I guess it’s fine; it has a somewhat interesting dimensionality and dynamism to it that’s decent, but as an “N” to serves as a shorthand for an acronym that represents a sports TV channel, it’s not fine. The wordmark is also weird with some aggressive notches in the “N”s that have zero visual relation to the monogram. It’s all very odd and sort of disconnected. The applications do not make things better, with some garish 1990s aesthetics. The nicest application is the frosted logo on the office window and that’s if I imagine this to be for something else. Overall, neither visually good nor thematically good.



In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh
Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội
0963223884
baogiainananh@gmail.com
https://anpic.vn
https://g.page/inananpic
In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic
https://anpic.vn/in-nhan-mac-dep
https://anpic.vn/in-brochure
https://anpic.vn/in-an
https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai
#inananpic

Comments

Post a Comment

Popular posts from this blog

The 18 Best Things to See and Do in Oslo

Image
Posted : 6/26/2020 | June 26th, 2020 Balancing natural beauty, historic architecture, and a modern flair, Oslo , Norway’s beautiful capital, is a city that punches well above its weight. It’s small but bursting with things to do: there are countless museums, spacious parks, and delicious restaurants to keep you busy. It’s close to numerous forests with hiking and biking trails, and there are lots of places to swim in the summer too. However, since it’s expensive, a lot of travelers pass Oslo by. While a visit will certainly eat into your budget, Oslo is definitely worth a couple of days. To help show precisely why you should add it to your itinerary, here are my favorite things to see and do in Oslo:   1. Take a Free Walking Tour I always start my trips off with a free walking tour. They’re a budget-friendly way to see the main sights, learn a little history, meet other travelers, and get access to an expert local guide who can answer all my questions. Free Tour Oslo organizes
Read more

Practical Action rebrands to show “how small actions can change the big picture”

Image
NB Studio has created a new identity for Practical Action, a UK development organisation. Practical Action was established in 1966 with the aim of creating appropriate technologies for developing regions of the world. It works primarily in Eastern and Southern Africa, South Asia and Latin America. It was founded by economist and philosopher Fritz Schumacher whose book, Small is Beautiful, champions the concept that small changes can empower people more than big ones. Practical Action’s aim is to provide sustainable technologies – systems that countries can accommodate with their existing resources – instead of providing large-scale aid that cannot be easily sustained. The charity was originally called Intermediate Technology Development Group but was changed to Practical Action in 2005. “Ingenuity People” Nick Finney, founder and creative director at NB Studio, says that the brand update aims to clarify the charity’s function. One of the problems with its previous names, Finne
Read more

The legacy of Life magazine’s images celebrated in new show

Image
When Life magazine was re-launched by magazine magnate Henry Luce in 1936, the idea was to put photojournalism at the forefront and publish only photography-led stories. Readers soon became accustomed to seeing images from around the world that gave them the kind of first-hand insight they’d never previously had. At one point it was selling 13.8 million copies a week, and in its lifetime the magazine commissioned more than 120,000 stories and 10 million photographs. Life was published up until 2000, and to celebrate the contributions the magazine made to documentary photography and photojournalism, Atlas Gallery in London is exhibiting a selection of some of the magazine’s most iconic and influential photographs. VJ Day, Times Square, NY by Alfred Eisenstaedt (August 14, 1945) © LIFE Gallery of Photography. Courtesy Atlas Gallery “Life was the first publication to pioneer the concept of the extended photographic essay, with features sometimes extending to 15 pages and with 20 or 3
Read more