Noted: New Logo and Packaging for Daye done In-house

“It’s a New Day”

(Est. 2018) Launching this year, Daye is a new brand of feminine hygiene products available in the UK through a direct-to-consumer subscription service that will offer the world's first CBD-infused tampon. In their words, "Daye exists to raise the standards of women's health by creating sustainable, category-defining products and services that bridge the gender gap in research and innovation. That's why we're starting by making tampons worthy of your body, needs and lifestyle."

Design by
In-house
Illustrations: Second Marriage (Brooklyn, NY)

Related links
N/A

Images (opinion after)

Logo.

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Starter kit.

Brand pattern.

Packaging.

Product.

Opinion
The new logo appears to be a typeface out of the box — anyone can ID it? — and it’s fine. It could have used some love or additional detail or something to make it a little more interesting as a logo but the packaging and illustration work on the website pick up the slack. The latter in particular is this new brand’s strongest asset — take a scroll through their website (which scrolls for a while) to see the illustrations as they create a very specific mood and aesthetic that is somewhat unique. Other than the very cool tin box, the other elements of the packaging could have also used more love… there is a fine line between minimalism and lack of design and I think the yellow box and pouch fall more in the lack of design category. That tin, tho. To my non-cramping body and male eyes — aka I am NOT the target audience — this all looks quite interesting and like a welcome alternative to the typical mainstream feminine hygiene branding and messaging but I will 100% admit I have zero authority to ascertain whether this is on point or not.

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