Noted: New Logo for European Tour

“Dot Your Tee”

New Logo for European Tour

(Est. 1972) "The PGA European Tour is an organisation which operates the three leading men's professional golf tours in Europe: the elite European Tour, the European Senior Tour and the developmental Challenge Tour. Its headquarters are at Wentworth Club in Virginia Water, Surrey, England. The European Tour is the primary golf tour in Europe. The European Tour was established by the British-based Professional Golfers' Association, and responsibility was transferred to an independent PGA European Tour organisation in 1984.[1] Most events on the PGA European Tour's three tours are held in Europe, but in recent years an increasing number have been held in other parts of the world outside Europe; in 2015 a majority of the ranking events on the European Tour were held outside Europe, though this included both Majors and World Golf Championship events that are ranking events for multiple tours." (Wikipedia)

Design by
N/A

Related links
European Tour press release
European Tour article

Relevant quote
Golf’s global tour has unveiled its new identity, which includes a modern, fresh logo alongside a new website and App, all underpinned by the Tour’s guiding principles of Innovation, Inclusivity and Globality.

The brand refresh focuses on ‘Driving Golf Further’, the strapline which features underneath the new logo, as the Tour seeks to build on its strong, established reputation for award-winning content, innovative tournament formats and immersive technology.

Images (opinion after)

New Logo for European Tour
Logo.
New Logo for European Tour
Logo, inverse.
New Logo for European Tour
Related logos.
Logo introduction. Some actual animations and identity stuff after the "funny" part.

Opinion
The old logo was pretty bad, with a bland player silhouette (wearing a dopey hat, sorry golfers) and some terrible font that matched the equally terrible half-rounded corners, half-not-rounded corners of the holding shape. A swing and a miss, which I know is not something you say in golf but I felt like saying. The new logo is quite good, with the “T” serving as the tee for a nicely abstracted golf ball with decent accompanying typography. The logo works best on dark backgrounds where the notch on the “T” looks like an actual shadow and the white gradient on the ball takes on more dimension. The sub-brands look good as well and it’s a pretty good deal that the logo can take a sponsor wordmark if needed and still maintain a quick visual connection to the main logo. Some good stuff happening in the animation with an unexpected “click” mnemonic when the tee presses down sounding somewhere between a mouse click and a tee squelching into grass. Overall, this looks like a positive change, especially since this takes the logo away from the NBA/MLB silhouette logo structure that feels out of place in Europe.



In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh
Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội
0963223884
baogiainananh@gmail.com
https://anpic.vn
https://g.page/inananpic
In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic
https://anpic.vn/in-nhan-mac-dep
https://anpic.vn/in-brochure
https://anpic.vn/in-an
https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai
#inananpic

Comments

Post a Comment

Popular posts from this blog

The 18 Best Things to See and Do in Oslo

Image
Posted : 6/26/2020 | June 26th, 2020 Balancing natural beauty, historic architecture, and a modern flair, Oslo , Norway’s beautiful capital, is a city that punches well above its weight. It’s small but bursting with things to do: there are countless museums, spacious parks, and delicious restaurants to keep you busy. It’s close to numerous forests with hiking and biking trails, and there are lots of places to swim in the summer too. However, since it’s expensive, a lot of travelers pass Oslo by. While a visit will certainly eat into your budget, Oslo is definitely worth a couple of days. To help show precisely why you should add it to your itinerary, here are my favorite things to see and do in Oslo:   1. Take a Free Walking Tour I always start my trips off with a free walking tour. They’re a budget-friendly way to see the main sights, learn a little history, meet other travelers, and get access to an expert local guide who can answer all my questions. Free Tour Oslo organ...
Read more

Practical Action rebrands to show “how small actions can change the big picture”

Image
NB Studio has created a new identity for Practical Action, a UK development organisation. Practical Action was established in 1966 with the aim of creating appropriate technologies for developing regions of the world. It works primarily in Eastern and Southern Africa, South Asia and Latin America. It was founded by economist and philosopher Fritz Schumacher whose book, Small is Beautiful, champions the concept that small changes can empower people more than big ones. Practical Action’s aim is to provide sustainable technologies – systems that countries can accommodate with their existing resources – instead of providing large-scale aid that cannot be easily sustained. The charity was originally called Intermediate Technology Development Group but was changed to Practical Action in 2005. “Ingenuity People” Nick Finney, founder and creative director at NB Studio, says that the brand update aims to clarify the charity’s function. One of the problems with its previous names, Finne...
Read more

The legacy of Life magazine’s images celebrated in new show

Image
When Life magazine was re-launched by magazine magnate Henry Luce in 1936, the idea was to put photojournalism at the forefront and publish only photography-led stories. Readers soon became accustomed to seeing images from around the world that gave them the kind of first-hand insight they’d never previously had. At one point it was selling 13.8 million copies a week, and in its lifetime the magazine commissioned more than 120,000 stories and 10 million photographs. Life was published up until 2000, and to celebrate the contributions the magazine made to documentary photography and photojournalism, Atlas Gallery in London is exhibiting a selection of some of the magazine’s most iconic and influential photographs. VJ Day, Times Square, NY by Alfred Eisenstaedt (August 14, 1945) © LIFE Gallery of Photography. Courtesy Atlas Gallery “Life was the first publication to pioneer the concept of the extended photographic essay, with features sometimes extending to 15 pages and with 20 or 3...
Read more