ET comes home for Christmas in Sky’s festive ad

There’s no explanation of why the extraterrestrial has returned, but suddenly there he is, hiding behind a snowman. He’s been gone for nearly 40 years, so it’s no surprise that Elliott now has his own family to introduce to ET, and they don’t waste any time catching up.

There’s plenty of new earth technology to be explained and the product placements come thick and fast – VR headsets, tablets, smartphones, the internet, and streaming TV. But it doesn’t take long before ET is dreaming of home again, perhaps because that’s the only place he’ll be able to escape the deluge of screen-based entertainment.

To give the ad its due, it picks up on some of the best bits of the original film, with flying bikes, ET’s mournful cry of ‘home’, and John Williams’ instantly recognisable soundtrack. But even so, it’s curiously devoid of emotion.

Despite its best efforts, it feels like Sky missed the opportunity to really develop the narrative in a meaningful way, and the ‘Reconnect this Christmas’ tagline sits strangely with an ad so focused on spending time with our devices.

It also raises questions around how much control brands like Sky should have over our much-loved characters and their stories. Is a two-minute advert really the ‘sequel’ we all wanted?

According to Drew Barrymore, who starred in the original film, Spielberg told her: “Nope, we’re never going to make a sequel, it’s just as it is”, and there’s something deeply satisfying about the thought of that book simply remaining closed.

Credits:
Agency: Goodby, Silverstein & Partners
Director: Lance Acord

The post ET comes home for Christmas in Sky’s festive ad appeared first on Creative Review.



In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh
Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội
0963223884
baogiainananh@gmail.com
https://anpic.vn
https://g.page/inananpic
In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic
https://anpic.vn/in-nhan-mac-dep
https://anpic.vn/in-brochure
https://anpic.vn/in-an
https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai
#inananpic

Comments

Post a Comment

Popular posts from this blog

The 18 Best Things to See and Do in Oslo

Image
Posted : 6/26/2020 | June 26th, 2020 Balancing natural beauty, historic architecture, and a modern flair, Oslo , Norway’s beautiful capital, is a city that punches well above its weight. It’s small but bursting with things to do: there are countless museums, spacious parks, and delicious restaurants to keep you busy. It’s close to numerous forests with hiking and biking trails, and there are lots of places to swim in the summer too. However, since it’s expensive, a lot of travelers pass Oslo by. While a visit will certainly eat into your budget, Oslo is definitely worth a couple of days. To help show precisely why you should add it to your itinerary, here are my favorite things to see and do in Oslo:   1. Take a Free Walking Tour I always start my trips off with a free walking tour. They’re a budget-friendly way to see the main sights, learn a little history, meet other travelers, and get access to an expert local guide who can answer all my questions. Free Tour Oslo organ...
Read more

Practical Action rebrands to show “how small actions can change the big picture”

Image
NB Studio has created a new identity for Practical Action, a UK development organisation. Practical Action was established in 1966 with the aim of creating appropriate technologies for developing regions of the world. It works primarily in Eastern and Southern Africa, South Asia and Latin America. It was founded by economist and philosopher Fritz Schumacher whose book, Small is Beautiful, champions the concept that small changes can empower people more than big ones. Practical Action’s aim is to provide sustainable technologies – systems that countries can accommodate with their existing resources – instead of providing large-scale aid that cannot be easily sustained. The charity was originally called Intermediate Technology Development Group but was changed to Practical Action in 2005. “Ingenuity People” Nick Finney, founder and creative director at NB Studio, says that the brand update aims to clarify the charity’s function. One of the problems with its previous names, Finne...
Read more

The legacy of Life magazine’s images celebrated in new show

Image
When Life magazine was re-launched by magazine magnate Henry Luce in 1936, the idea was to put photojournalism at the forefront and publish only photography-led stories. Readers soon became accustomed to seeing images from around the world that gave them the kind of first-hand insight they’d never previously had. At one point it was selling 13.8 million copies a week, and in its lifetime the magazine commissioned more than 120,000 stories and 10 million photographs. Life was published up until 2000, and to celebrate the contributions the magazine made to documentary photography and photojournalism, Atlas Gallery in London is exhibiting a selection of some of the magazine’s most iconic and influential photographs. VJ Day, Times Square, NY by Alfred Eisenstaedt (August 14, 1945) © LIFE Gallery of Photography. Courtesy Atlas Gallery “Life was the first publication to pioneer the concept of the extended photographic essay, with features sometimes extending to 15 pages and with 20 or 3...
Read more