Noted: New Logo and Identity for Ironclad done In-house
“The Iron App”
(Est. 2014) "Ironclad is the leading digital contracting platform for legal teams. By streamlining contract workflows, from creation and approvals to compliance and insights, Ironclad frees legal to be the strategic advisors they're meant to be. Ironclad is used by modern General Counsels and their teams at companies like Dropbox, AppDynamics and Fitbit to unlock the power of their contracts data. Ironclad was named one of the 20 Rising Stars as part of the Forbes 2019 Cloud 100 list, the definitive list of the top 100 private cloud companies in the world. The company is backed by investors like Accel, Sequoia, Y Combinator and Emergence Capital."
Design by
In-house
Related links
Ironclad brand page
Ironclad blog post
Relevant quote
You’ll see our brand pillars reflected in all of our brand elements, but especially in our new logo, which preserves the story behind our original icon-mark (representing two parties coming together with Ironclad at the center).
The new icon-mark is washed in our primary brand color, Illuminated Green, which symbolizes shining a light on the dark, mysterious world of contracts and now partnered with a friendlier word-mark. We’ve balanced this modern color with a family of traditional neutrals.
We developed a scalable illustration style with roots in traditional portrait painting and modern editorial fashion illustration. In fact, most of our brand expression visualizes the play between tradition and modernity — a direct inspiration from the Ironclad product, which modernizes the processes of generating, redlining, signing and maintaining contracts.
Images (opinion after)
Opinion
The old logo was fine — nothing great, nothing terrible — with a decent rendition of an iron beam as the monogram. A little dry, but fine. For some reason I really like the new logo. Even though it’s on par with most modern-day tech logos and there is nothing particularly unique about it, I find it very pleasing. The new monogram feels more “ironclad” as in it feels stronger and tighter even while losing the more immediate connection to the iron beam shape… the new rendition reminds more of vault-like doors closing shut tightly. The new wordmark is quite nice and different enough from the usual geometric sans. I also really like its lock-up with the monogram where they are not flush-aligned to the top and bottom. The color palette is techie but pleasant, the type choices are strong, and the people illustrations have faces and are not flat! This is probably the best element of the identity… they are really great illustrations and I love how they added little flashes of their brand green in unexpected places. Not much in application other than the website, which is, again, quite nice. Overall, this is all mostly familiar and safe territory but it has been done with plenty of care and attention that adds up to a very trustworthy-looking product.
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