Noted: New Logo and Identity for Literary Emporium by Fiasco Design

“Home is where the Book is”

New Logo and Identity for Literary Emporium by Fiasco Design

(Est. 2013) "Literary Emporium is an independent brand creating gifts for book lovers including jewellery, stationery and apparel. With a design studio located in the creative town of Frome, Somerset we take inspiration from classic literature and beautiful words to bring a range of literary-themed gifts for bookworms and bibliophiles."

Design by
Fiasco Design (Bristol, UK)

Related links
Fiasco Design project page

Relevant quote
We designed an icon that could be enjoyed as a badge or used as a charming page divider. It is intended to reference the vintage stamps of classic publishing houses, the kind that their audience would be familiar with and looks lovely embossed or stamped onto book jackets.

Just below the surface of the smart and classic literary feel, we’ve given the brand a subversive edge using a bespoke pattern created from the inky, tattoo-like illustrations from their products. The pattern acts as the endpapers of the visual identity – always appearing after the turn of a page or lifting of a flap in order to add intrigue but never to overpower.

Images (opinion after)

New Logo and Identity for Literary Emporium by Fiasco Design
Logo.
New Logo and Identity for Literary Emporium by Fiasco Design
Lock-up variations.
New Logo and Identity for Literary Emporium by Fiasco Design
Pattern.
New Logo and Identity for Literary Emporium by Fiasco Design
New Logo and Identity for Literary Emporium by Fiasco Design
Letterhead.
New Logo and Identity for Literary Emporium by Fiasco Design
Thank you note.
New Logo and Identity for Literary Emporium by Fiasco Design
Business cards.
New Logo and Identity for Literary Emporium by Fiasco Design
Bookmark.
New Logo and Identity for Literary Emporium by Fiasco Design
Deboss porn.
New Logo and Identity for Literary Emporium by Fiasco Design
Packaging.
New Logo and Identity for Literary Emporium by Fiasco Design
Tissue paper.

Opinion
The old logo was fine, nothing great, nothing terrible, with a decent vintage-ness to it but also a bit of clip-art generic-ness. The new logo takes the book and literally flips it on its head, creating a fabulous icon where the book looks like a home with the bookmark looking a chimney. The execution is excellent with each side of the book having different “pages” — an easy way out would have been to simply mirror one side — and just the right amount of wobbliness for a vintage feel. The typography around the icon is a classy serif paired with a classy sans serif… no trends, no presumptuousness. In fact, this feels like classic logo design in a way — the best of ways — that’s not common anymore. The secondary configurations are equally good and the applications are all perfectly nice. I like the addition of the tattoo-esque pattern as a way to give it a bit of a rebellious attitude. Overall, a top-notch evolution.



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