Noted: New Logo for Northrop Grumman

“Inch Forward”

New Logo for Northrop Grumman

(Est. 1939) "Northrop Grumman is a pioneering company. We design, develop, build and support some of the world's most advanced products, from cutting-edge aircraft and next-generation spacecraft to unrivaled cyber security systems and all-seeing radars. Whether it's making a 200 ton airplane invisible, predicting cyber attacks before they happen or solving the mysteries of the universe, wherever the boundaries of possible are being pushed, Northrop Grumman is there."

Design by
N/A

Related links
Northrop Grumman brand page

Relevant quote
We call it the Forward Mark, and it is symbolic of our determination to continuously lead the way. Inspired in part by the periodic table of elements, it gives a nod to the science that is fundamental to everything we do. It also represents our place at the forefront of technology and innovation, working at the edge of what is, always pushing to what could be. A logo is just one small part of what makes a brand, but we hope ours inspires you as much as it inspires us to keep on Defining Possible.

Images (opinion after)

New Logo for Northrop Grumman
Before/after logo animation.
New Logo for Northrop Grumman
Logo.
New Logo for Northrop Grumman
Shorthand logo.

Opinion
Not a whole lot to see on this one but a whole lot of tips received so let’s go get it. The old logo was more in the vein of Lockheed Martin and Boeing with its angry italic wordmark plus a line that is one of the most pitiful logo elements I have seen, so no big loss on the old logo. The new logo is more on the vein of Boring Things To Look At. Typeset in Futura Maxi, with customized squared-off “M”s, the wordmark is as dry as it gets and the addition of the “Forward Mark” adds little excitement. Also, it’s very awkwardly sized on the wordmark… like, it’s supposed to be an arrow pointing upwards but it looks like a thin, unfinished frame. The arrow is a tiny bit more convincing on the shorthand version of the logo where it appears bolder and bigger but it’s still not effectively conveying any forward momentum. Overall, not terrible in any major way but, equally, not good in any minor way.



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