Noted: New Logo and Identity for Hamran by Studio Oker

“As Wood as New”

(Est. 1930) Hamran is a family business based in Snartemo, Norway, that designs and builds bespoke kitchens, interiors, and furniture, specializing in the use of wood in all shapes, sizes, and thicknesses.

Design by
Studio Oker (Stavanger, Norway)

Related links
N/A

Images (opinion after)

Logo.

Logo on picture.

Monogram on picture.

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Custom typeface, designed by The Pyte Foundry.

Type in use.

Instagram stories.

Business card.

Folder.

Order confirmation.

Tote.

Etched logo.

Opinion
Today we have a little bit of typographic eye candy that doesn’t demand a lot of deep thinking as this is straightforward craftsmanship done expertly well and in good taste. The old logo, in uppercase Gill Sans, was pretty generic and like a dime-a-dozen other logos in the same approach. The new wordmark is a lovely flared serif with generous curves and a nice customization of the “H” to make it blend in better with the contours of the rest of the letters. The custom typeface follows suit and has some great letters and killer numerals. That “7” — swoon. The applications are simple and elegant with a nice combination of black, white, and a mustard yellow, along with sexy photographs of interiors that all serve as great conduits for the custom type. Overall, the identity matches Hamran’s stunning work.

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