Noted: New Logo and Identity for Bristol Myers Squibb by Siegel+Gale

“Don’t Bite the Hand that Heals You”

New Logo and Identity for Bristol Myers Squibb by Siegel+Gale

(Est. 1887) "Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing and delivering innovative medicines for patients with serious diseases. Our medicines are helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience, fibrosis and others. We have built a sustainable pipeline of potential therapies, and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient at the right time to achieve the best outcome."

Design by
Siegel+Gale

Related links
Siegel+Gale blog post
Bristol Myers Squibb news announcement

Relevant quote
The previous logo represented 18 legacy lines of business that were a result of the merger between Bristol Myers and Squibb. The new symbol in the logo—a hand—represents the personal touch that employees, researchers and medical providers bring to their work. It’s a universal symbol of humanity, of healing and of giving and receiving care.

The elegant gray wordmark was drawn and exclusively customized for Bristol Myers Squibb. The condensed letterforms are rigorous and precise. Tall, strong and proud, the logo establishes Bristol Myers Squibb as a leader with real gravitas.

We chose a vibrant purple color because it stands out in the industry. It has personality, communicating a sense of warmth, brightness and passion.

Images (opinion after)

Logo introduction (and animation at the end).
New Logo and Identity for Bristol Myers Squibb by Siegel+Gale
Logo.
New Logo and Identity for Bristol Myers Squibb by Siegel+Gale
Posters.
New Logo and Identity for Bristol Myers Squibb by Siegel+Gale
Giant wrap in exhibit hall?
New Logo and Identity for Bristol Myers Squibb by Siegel+Gale
Various, oddly-grouped applications.
New Logo and Identity for Bristol Myers Squibb by Siegel+Gale
Instagram posts.
New Logo and Identity for Bristol Myers Squibb by Siegel+Gale
Flag.

Opinion
The old logo was… hypnotic. It also had a kind of subtly evil corporation vibe that was almost enjoyable. No idea what was going on with the wordmark, which sort of came out of left field. Nice, but an odd pairing for the icon. The new icon is… a hand. The minimalism and simplicity is commendable but the result feels somewhat unfinished. Like, there should be more to the logo but there isn’t. As far as hand abstractions go, this is fine, but I’m not sure how well it holds up as the icon for a big company like this. Visually, it also has to compete with the extra long wordmark so that by the time you get to the end of the name you’ve almost forgotten there was an icon at the beginning. The wordmark is fine and a good enough break from the more square geometric sans serif expectation but what I don’t get is why in application there is a similar condensed sans serif but that is not the same — I would have used the font from the applications in the logo, as it feels much more approachable. The applications feel unfinished with basic photo + type layouts and some renders that leave a lot to be desired. To say something nice: the color palette is enjoyable. Overall, without having previous knowledge of this company, I kinda would have loved to see the old icon evolved into something new and build on the provocative energy it had, as the new identity feels very quiet and shy, almost as if it’s apologizing for something.



In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh
Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội
0963223884
baogiainananh@gmail.com
https://anpic.vn
https://g.page/inananpic
In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic
https://anpic.vn/in-nhan-mac-dep
https://anpic.vn/in-brochure
https://anpic.vn/in-an
https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai
#inananpic

Comments

Post a Comment

Popular posts from this blog

The 18 Best Things to See and Do in Oslo

Image
Posted : 6/26/2020 | June 26th, 2020 Balancing natural beauty, historic architecture, and a modern flair, Oslo , Norway’s beautiful capital, is a city that punches well above its weight. It’s small but bursting with things to do: there are countless museums, spacious parks, and delicious restaurants to keep you busy. It’s close to numerous forests with hiking and biking trails, and there are lots of places to swim in the summer too. However, since it’s expensive, a lot of travelers pass Oslo by. While a visit will certainly eat into your budget, Oslo is definitely worth a couple of days. To help show precisely why you should add it to your itinerary, here are my favorite things to see and do in Oslo:   1. Take a Free Walking Tour I always start my trips off with a free walking tour. They’re a budget-friendly way to see the main sights, learn a little history, meet other travelers, and get access to an expert local guide who can answer all my questions. Free Tour Oslo organizes
Read more

Practical Action rebrands to show “how small actions can change the big picture”

Image
NB Studio has created a new identity for Practical Action, a UK development organisation. Practical Action was established in 1966 with the aim of creating appropriate technologies for developing regions of the world. It works primarily in Eastern and Southern Africa, South Asia and Latin America. It was founded by economist and philosopher Fritz Schumacher whose book, Small is Beautiful, champions the concept that small changes can empower people more than big ones. Practical Action’s aim is to provide sustainable technologies – systems that countries can accommodate with their existing resources – instead of providing large-scale aid that cannot be easily sustained. The charity was originally called Intermediate Technology Development Group but was changed to Practical Action in 2005. “Ingenuity People” Nick Finney, founder and creative director at NB Studio, says that the brand update aims to clarify the charity’s function. One of the problems with its previous names, Finne
Read more

The legacy of Life magazine’s images celebrated in new show

Image
When Life magazine was re-launched by magazine magnate Henry Luce in 1936, the idea was to put photojournalism at the forefront and publish only photography-led stories. Readers soon became accustomed to seeing images from around the world that gave them the kind of first-hand insight they’d never previously had. At one point it was selling 13.8 million copies a week, and in its lifetime the magazine commissioned more than 120,000 stories and 10 million photographs. Life was published up until 2000, and to celebrate the contributions the magazine made to documentary photography and photojournalism, Atlas Gallery in London is exhibiting a selection of some of the magazine’s most iconic and influential photographs. VJ Day, Times Square, NY by Alfred Eisenstaedt (August 14, 1945) © LIFE Gallery of Photography. Courtesy Atlas Gallery “Life was the first publication to pioneer the concept of the extended photographic essay, with features sometimes extending to 15 pages and with 20 or 3
Read more