Noted: New Logo and Identity for First Presbyterian Church of Oklahoma City by J.D. Reeves
“But First, Transformation”
(Est. 1889) "First Presbyterian Church of Oklahoma City is a Christ-centered congregation glorifying God, in the heart of the City, built on tradition, embracing transformation, and serving diverse local and global communities."
Design by
J.D. Reeves (Norman, OK)
Related links
J.D. Reeves project page
Relevant quote
The church is built on tradition, but embraces transformation and serves diverse local and global communities. After a in-depth strategy process, it became clear that the key brand attributes were tradition, acceptance, and service. The brand identity makes use of a contemporary serif (Reckless Neue) for headlines, to strike the right balance of tradition and progress. An expanded color palette and illustrations of the building facade provide a flexible and appropriate visual direction for the next phase in the church's long history.
Images (opinion after)
Opinion
The old logo — and sorry for the tiny, low resolution version of it — was not great but not terrible and, for better or worse, it literally represented the church through a cute drawing of its building. As is clear from the before/after image, the logo did not reduce well. The new logo is great not just as an improvement over the old one, which wasn’t much of a challenge, but as a beautiful example of a church identity through a thoughtful, appropriate concept and pitch-perfect execution. The icon feels symbolic and unifying without it coming across as overly religious and looks great in every size and color. The wordmark is maybe a little too contemporary but it’s fine and it does work great with the headline serif typeface chosen. The one decision I would reconsider is the the “FPCOKC” usage because, well, it can easily be misread. The applications are excellent with a very light yet refined touch and I love how it extends to something as utilitarian as a Sunday’s service sheet. Overall, a classy, restrained, well-designed, well thought-out identity that shows less is more as long as that less is super nice.
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