Noted: New Logo and Packaging for Bobber by Sulliwan
“Insulate This”
(Est. 2019) "Bobber is a Russian brand of premium isothermal cookware. Tumblers and thermoses conserve heat up to two days and are made of materials that do not neither absorb nor emit any odors. Originally, a bobber was a unique, custom motorcycle that had all of its unnecessary parts stripped away so it could be styled to the owner's personal taste. The only rule was that there were no rules. We wanted to capture that spirit with our product: an intelligently bold design, top-notch materials, and beastly insulation. Over the years, our sole focus has been perfecting every single detail of our product. Just like the motorcycles, there is nothing superfluous or decorative here. Their purpose is simple - to fuel you up. It's Bobber."
Design by
Sulliwan (Moscow, Russia)
Related links
Sulliwan project page
Images (opinion after)
Opinion
Just like some dogs look like their owners (or vice versa), this logo looks like its product: bold, sturdy, well constructed, and not to be messed with. I love how this feels as if it was created with a big router machine and has sort of a clunky, mechanical aesthetic, which could be a turn-off in some cases but here it works perfectly. The squared counterspaces work great with the rounder silhouettes of the letters and they generate a nice rhythm to the wordmark — even with the “r”, which doesn’t have a countersapce, the brain fills it in for you. The packaging is also great, in a matte black cylinder with a line artwork depiction of the products — the renderings above show it as an emboss but the final product (as seen in the video) has it in white printing which is still pretty cool — and bare minimum information typeset in Styrene. The bottles themselves are pretty bad-ass and the logo and packaging do a perfect job of supporting such a standout-looking product.
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