Noted: New Logo and Packaging for bscly by V&H
“bsc nstnct”
(Est. 2019) "Bscly makes products that simplify the little distracting things in life. From clothing kits to self-care essentials. That way, you can leave a little more space upstairs for wondering... pondering... thinking about your ideas. Bscly, busy minds need simple things. We began with one universal outfit, sustainably and simply designed to go everywhere your ideas take you. Each kit comes in an earth-friendly sugarcane* box."
* "Sugarcane is biodegradable, compostable and eco-friendly. It's harvested and regrows, fully, every year, capturing more CO2 from the atmosphere. Because it regenerates, it's a renewable material that will never run out. Sugarcane also does this really cool thing where it helps bring nutrients back to the soil it's planted on, even depleted pastureland. It's a material that goes beyond not doing harm--it actually does some good."
Design by
Product and brand: V&H (New York, NY)
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Opinion
If you thought removing one vowel from a word to turn it into a business name was a dying trend, think again because bscly has removed ALL three vowels from “basically”. Sure, I get the concept that removing the vowels and maintaining the readability of the word is a metaphor for their product, which is about boiling down an outfit to its most basic form, but it’s still a little eye-roll-y. The logo is typeset in out of the box Lineto Brown so, in principle, it’s fine and it also supports the notion of basic-ness but, yeah, that's all there is to it… Lineto Brown, typeset. I think some kind of gesture to contradict or to spin the name/concept would have been more interesting. The packing is pretty nice, no doubt, in part thanks to the kind of oversize pill shape of the box and its rugged texture. The logo looks pretty good debossed and the tape adds some welcome texture. I don’t know how feasible it is for constant shipping and packaging but I like the alignment of the tape’s design and how the white box that holds the text “THE FOUNDATION KIT” sits right on the rounded corner of the top of the box. Overall, this delivers on its promise of a barebones, design-y product with a barebones, design-y identity with the structural package itself as the more interesting aspect of the whole thing. Intrigued by them sweats tho.
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