Iceland’s football team rebrands with folklore-inspired identity

Design studio Brandenberg has created a new identity for Iceland’s national football teams.

The identity includes a new logo, visual assets for kits and merchandise as well as a bespoke typeface.

The Reykjavík-based studio has worked in collaboration with Football Association of Iceland (KSÍ) to create the new look, which has been prompted by the country’s recent sporting success. Though a small country in terms of population, Iceland has recently achieved success on the football field against its larger counterparts.

The men’s team reached the quarter-finals of the 2016 Euro championship, and brought a distinctive dance to the world stage. In 2017, Iceland became the smallest nation by population ever to attain a berth at a FIFA World Cup (though they went out at the group stages inthe 2018 tournament). As KSÍ says, this new branding marks the “next chapter” for the country.

“Unfaltering solidarity”

The inspiration for the rebrand comes form Iceland’s history. An introductory video highlights the Iceland’s dramatic natural landscape and brings to life four guardians of the country: bull, eagle, dragon and giant. These are no ordinary creatures, however. Instead they take on mythic proportions. The eagle, for example, has a wingspan that fills “every valley from mountain to mountain”.

These folkloric creatures – “symbols of the unfaltering solidarity and harmony of a nation that never recoils against the storm” – take up a central part of the football identity. The video links their strength to the football teams’ prowess.

These four figures come together to form Iceland’s crest – used widely in visual systems for the country’s institutions – and also the basis for the football team’s logo.

The new branding is a modern take on this established history, aiming to be “intricate but clear” according to KSÍ. The result is a crest made up of more minimal, clear-cut lines that still aim to express the guardians’ spirit. The design “interweaves Iceland’s guardian spirits in a modern way”.

The football league points out that while crests are traditionally linked to knights’ shields, but that the updated logo “does not refer to knightship but our history, nature and heritage”.

The four parts appear to be modular, and can separate to represent the individual creatures. This ability for the protective guardians to stand alone is one of the identity’s strengths, KSÍ says. They can “form comprehensive frameworks in certain cases”. They can be seen in their distinct forms on the front and backs of football shirts, for example.

The guardian spirits logo will feature on the national team’s kits at the end of August 2020, according to KSÍ. In images, it appears on a range of merchandise from PlayStation controllers to reusable water bottles.

A typeface inspired by “craftmanship”

A typeface has also also been designed to give the identity a distinctive edge, which draws on inspiration Icelandic crafts such as wood carving.

“The font will play a key role in implanting our logo and image in the minds of people around the globe,” KSÍ says.

The post Iceland’s football team rebrands with folklore-inspired identity appeared first on Design Week.



In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh
Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội
0963223884
baogiainananh@gmail.com
https://anpic.vn
https://g.page/inananpic
In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic
https://anpic.vn/in-nhan-mac-dep
https://anpic.vn/in-brochure
https://anpic.vn/in-an
https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai
#inananpic

Comments

Post a Comment

Popular posts from this blog

The 18 Best Things to See and Do in Oslo

Image
Posted : 6/26/2020 | June 26th, 2020 Balancing natural beauty, historic architecture, and a modern flair, Oslo , Norway’s beautiful capital, is a city that punches well above its weight. It’s small but bursting with things to do: there are countless museums, spacious parks, and delicious restaurants to keep you busy. It’s close to numerous forests with hiking and biking trails, and there are lots of places to swim in the summer too. However, since it’s expensive, a lot of travelers pass Oslo by. While a visit will certainly eat into your budget, Oslo is definitely worth a couple of days. To help show precisely why you should add it to your itinerary, here are my favorite things to see and do in Oslo:   1. Take a Free Walking Tour I always start my trips off with a free walking tour. They’re a budget-friendly way to see the main sights, learn a little history, meet other travelers, and get access to an expert local guide who can answer all my questions. Free Tour Oslo organizes
Read more

Practical Action rebrands to show “how small actions can change the big picture”

Image
NB Studio has created a new identity for Practical Action, a UK development organisation. Practical Action was established in 1966 with the aim of creating appropriate technologies for developing regions of the world. It works primarily in Eastern and Southern Africa, South Asia and Latin America. It was founded by economist and philosopher Fritz Schumacher whose book, Small is Beautiful, champions the concept that small changes can empower people more than big ones. Practical Action’s aim is to provide sustainable technologies – systems that countries can accommodate with their existing resources – instead of providing large-scale aid that cannot be easily sustained. The charity was originally called Intermediate Technology Development Group but was changed to Practical Action in 2005. “Ingenuity People” Nick Finney, founder and creative director at NB Studio, says that the brand update aims to clarify the charity’s function. One of the problems with its previous names, Finne
Read more

The legacy of Life magazine’s images celebrated in new show

Image
When Life magazine was re-launched by magazine magnate Henry Luce in 1936, the idea was to put photojournalism at the forefront and publish only photography-led stories. Readers soon became accustomed to seeing images from around the world that gave them the kind of first-hand insight they’d never previously had. At one point it was selling 13.8 million copies a week, and in its lifetime the magazine commissioned more than 120,000 stories and 10 million photographs. Life was published up until 2000, and to celebrate the contributions the magazine made to documentary photography and photojournalism, Atlas Gallery in London is exhibiting a selection of some of the magazine’s most iconic and influential photographs. VJ Day, Times Square, NY by Alfred Eisenstaedt (August 14, 1945) © LIFE Gallery of Photography. Courtesy Atlas Gallery “Life was the first publication to pioneer the concept of the extended photographic essay, with features sometimes extending to 15 pages and with 20 or 3
Read more