Noted: New Logo and Identity for Ghost Locomotion by Play

“Ghost in the Machine”

New Logo and Identity for Ghost Locomotion by Play

(Est. 2017) "Ghost Locomotion develops an automated driving device intended to provide installation of self-driving functionality to any car. The company offers a set of cameras and a computer that connects to the car's gas, brake and steering controls and sees the road exactly like a human using 360 degrees HD vision and interprets the key features in the environment to make driving decisions, allowing car owners to work, relax or even sleep as their car drives itself. The company uses a safety process typically reserved for the aerospace and defense industries to eliminate bugs and glitches. It was founded in 2017 and is based in Mountain View, California, United States."

Design by
Play (San Francisco, CA)

Related links
Play project page

Relevant quote
We helped create an aura of trust around this high-tech product of the future with a high-end mark that took a minimalist approach to human touch.

Images (opinion after)

New Logo and Identity for Ghost Locomotion by Play
Logo.
Icon animation.
New Logo and Identity for Ghost Locomotion by Play
Stationery.
New Logo and Identity for Ghost Locomotion by Play
Business cards.
New Logo and Identity for Ghost Locomotion by Play
New Logo and Identity for Ghost Locomotion by Play
New Logo and Identity for Ghost Locomotion by Play
New Logo and Identity for Ghost Locomotion by Play
Packaging.
New Logo and Identity for Ghost Locomotion by Play
Wild postings.
New Logo and Identity for Ghost Locomotion by Play
Will it circuit board?

Opinion
There is not a whole lot going on here but everything about what there is going on brought a smile to my face, starting, obviously, with the icon, a mash-up of an abstract ghost and a thumbprint (which, to me, at least, alludes to the new fancy car ignition buttons you press with your thumb). I love the simplicity of the icon and how easily and smoothly it plays off of the name. In its execution, it also has a Silicon-Valley-techie design look that is quite appropriate. The wordmark is nice and I like how its character proportions match that of the ghost. The stationery has, perhaps not as a surprise, a ghosted treatment of tone-on-tone colors and a minimal layout. The boxes are slick but feel a little clinical, as if you are about to take out a piece of medical equipment. The wild postings are cool but the introduction of an extra condensed sans seems jarring — nonetheless, the image is very nice to look at. The real treat though is the icon on the circuit boards, in part because we don’t see enough circuit boards around these parts but also in part because there is something really satisfying about the looping icon in relation to all the loopy, repetitive patterns of the chips and such. Overall, I like how this brings a dash of levity to a scene that takes itself a little too seriously most of the time.



In ấn Anpic In nhãn mác Anpic In brochure Anpic In card visit Anpic In catalogue Anpic In thiệp cưới Anpic In tờ rơi Anpic
In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh
Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội
0963223884
baogiainananh@gmail.com
https://anpic.vn
https://g.page/inananpic
In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic
https://anpic.vn/in-nhan-mac-dep
https://anpic.vn/in-brochure
https://anpic.vn/in-an
https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai
#inananpic

Comments

Post a Comment

Popular posts from this blog

The 18 Best Things to See and Do in Oslo

Image
Posted : 6/26/2020 | June 26th, 2020 Balancing natural beauty, historic architecture, and a modern flair, Oslo , Norway’s beautiful capital, is a city that punches well above its weight. It’s small but bursting with things to do: there are countless museums, spacious parks, and delicious restaurants to keep you busy. It’s close to numerous forests with hiking and biking trails, and there are lots of places to swim in the summer too. However, since it’s expensive, a lot of travelers pass Oslo by. While a visit will certainly eat into your budget, Oslo is definitely worth a couple of days. To help show precisely why you should add it to your itinerary, here are my favorite things to see and do in Oslo:   1. Take a Free Walking Tour I always start my trips off with a free walking tour. They’re a budget-friendly way to see the main sights, learn a little history, meet other travelers, and get access to an expert local guide who can answer all my questions. Free Tour Oslo organ...
Read more

Practical Action rebrands to show “how small actions can change the big picture”

Image
NB Studio has created a new identity for Practical Action, a UK development organisation. Practical Action was established in 1966 with the aim of creating appropriate technologies for developing regions of the world. It works primarily in Eastern and Southern Africa, South Asia and Latin America. It was founded by economist and philosopher Fritz Schumacher whose book, Small is Beautiful, champions the concept that small changes can empower people more than big ones. Practical Action’s aim is to provide sustainable technologies – systems that countries can accommodate with their existing resources – instead of providing large-scale aid that cannot be easily sustained. The charity was originally called Intermediate Technology Development Group but was changed to Practical Action in 2005. “Ingenuity People” Nick Finney, founder and creative director at NB Studio, says that the brand update aims to clarify the charity’s function. One of the problems with its previous names, Finne...
Read more

The legacy of Life magazine’s images celebrated in new show

Image
When Life magazine was re-launched by magazine magnate Henry Luce in 1936, the idea was to put photojournalism at the forefront and publish only photography-led stories. Readers soon became accustomed to seeing images from around the world that gave them the kind of first-hand insight they’d never previously had. At one point it was selling 13.8 million copies a week, and in its lifetime the magazine commissioned more than 120,000 stories and 10 million photographs. Life was published up until 2000, and to celebrate the contributions the magazine made to documentary photography and photojournalism, Atlas Gallery in London is exhibiting a selection of some of the magazine’s most iconic and influential photographs. VJ Day, Times Square, NY by Alfred Eisenstaedt (August 14, 1945) © LIFE Gallery of Photography. Courtesy Atlas Gallery “Life was the first publication to pioneer the concept of the extended photographic essay, with features sometimes extending to 15 pages and with 20 or 3...
Read more