Noted: New Logo and Identity for Constant Contact
“A More Compact Constant Contact”
(Est. 1995) "Constant Contact, an Endurance International Group company and a leader in email marketing since 1995, is a trusted partner in helping small businesses, nonprofits, and individuals dream smarter. With all the tools you need to market your ideas, we make it easy to quickly and affordably build a professional brand online, attract customers, and sell more products--helping you achieve real results."
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Constant Contact brand microsite
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The Double-C represents the Constant Contact brand name. And the two forms nestled together reflect our team’s support of our customers. Because no matter what, you’ve got us–and we’re always stronger together.
The Ripple symbolizes effective, efficient communication and the power of sharing your ideas with the world. Our new logo has an inherent energy that reflects the positive spirit behind the growth of our customers and our brand.
Images (opinion after)
Opinion
The old logo was pretty bad with its extra tight italic wordmark and swooshy, gradient-y mosaic. Very early 2000s. The new logo isn’t great but it’s a major improvement in that it at least brings the logo up to date to at least early to mid-2010s. The new icon/monogram features two “C”s defined by the two pieces that break apart and turn into a signal-like device. It’s a decent approach but the execution could have been a whole lot better — probably with a thinner weight on the rings to allow for more breathability and somehow attempting to avoid the sausage link effect that happens whenever you add a circle cap at the end of a stroke in Adobe Illustrator. The wordmark is fine and I think the terminals on those letters could have informed the terminals on the icon. In application, the icon gets blown up big in the background in a mix of the two blues — nothing amazing but decent enough. I’m not sure why they introduced a sans serif that is so close in proportions to the wordmark and just slightly different enough to short-circuit. It would have probably been more effective to just choose one or the other typeface and use it in all instances. Nonetheless, all is forgiven for the very charming and very well done introduction video. If that kind of playfulness and levity transfers into the day-to-day branding of Constant Contact, they will be alright.
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