Wine Labels: A History
In the beginning, there was just “wine.” That’s no surprise, considering people started drinking fermented grape juice sometime around 6000 B.C., long before concepts like “varietal,” “terroir,” and “oaky finish” entered the mainstream.
Over time, though, people began noticing the wide variation in the quality, flavor, and drinking experience of different wines. They needed a way to distinguish between the delicious nectar fit for kings and emperors, and the rotgut reserved for the common folk. And so, the wine label was born – perhaps one of the earliest examples of what we now call “branding.”
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