Noted: New Logos and Uniforms for Milwaukee Brewers by Rare
“Glove Actually”
(Est. 1969) "The Milwaukee Brewers are an American professional baseball team based in Milwaukee, Wisconsin. They compete in Major League Baseball (MLB) as a member club of the National League (NL) Central division. The team is named for the city's association with the brewing industry. Since 2001, the Brewers have played their home games at Miller Park, which has a seating capacity of 41,900. They are the only franchise to play in four divisions since the advent of divisional play in Major League Baseball in 1969. They are also one of two current MLB franchises to switch leagues in their history, the other one being the Houston Astros. The team's only World Series appearance came in 1982, and they are one of only six current MLB teams that have never won the World Series." (Wikipedia)
Design by
Rare (Hattiesburg, MS)
Related links
Brewers press release
Brewers brand microsite
Rare project page
Relevant quote
From the connection of the “m” and “b” to signify the unwavering connection between Milwaukee and the Brewers, to the modern industrial typeface celebrating the city’s powerful past and enthusiastic rejuvenation, this identity is all about this team’s love affair with its fans and city.
Images (opinion after)
Opinion
The old logo looked a little too much like a brewery making light beer and not enough like a baseball team. I have no idea how well liked the old logo was among the team’s fans but, as an outsider, I can assure them nothing good has been lost. The new logo, by contrast, is as baseball as it gets, as it returns to one of the most well-known baseball logos: the “mb” glove logo. The evolution from the original is a big improvement that keeps the quirky goodness that made the original so iconic but improves it in small ways to make it last another decade at least. The letters have been cleaned up and massaged into a more convincing glove shape while the ball isn’t subconsciously promoting Pepsi anymore. The icon is now accompanied by a custom typeface that I personally dislike a lot but — those outward-only serifs in letters like the “A”, “M”, and “R” kill it for me — but it’s undoubtedly workable and has a good Midwestern industrious vibe. The Barrelman logo remains as awkward as ever but it could be argued it’s an improvement — I feel like there are a lot of inconsistencies in the drawing but merchandise sales will prove me wrong. The uniforms are alright — they look as if they’ve been around forever. Overall, this wins simply because it brings back a beloved logo and it didn’t get screwed up in the process but other than that it’s fairly standard stuff for the more conservative nature of the MLB.
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